Build-to-Rent (BTR) has quickly become one of the most dynamic segments of the UK housing market. Once a niche offering centred on a handful of large city-centre apartment blocks, it is now a national phenomenon. As highlighted in the 2025 edition of "Who Lives in Build-to-Rent”, there are more than 127,000 completed BTR homes, with a further 159,000 either under construction or in planning. In 2024 alone, the completed stock grew by 16% – and the sector shows no sign of slowing down.

For estate agents, BTR should not be seen as a threat to their lettings business, but rather as a source of new opportunities. Professional landlords, institutional investors, and developers are increasingly seeking local expertise to understand their markets and connect with the right renters. At the same time, BTR tenants themselves represent an attractive audience that agents can serve today – and potentially retain as future buyers tomorrow.

Here are five key insights estate agents should know about BTR – and why it matters to your business.

1. BTR is one of the fastest-growing segments of the UK rental market

The growth of BTR is reshaping the rental sector. New schemes are being delivered every year, offering thousands of additional homes designed specifically for the rental market.

This means more professional landlords and operators in the market – stakeholders who require support with lettings, marketing, and property management. For agents, building relationships with these players can create recurring business opportunities. Whether it is letting stock, handling day-to-day management, or advising on local market dynamics, BTR offers agents new avenues for collaboration and income.