Using affordability metrics to assess rental market opportunities

Explore how affordability metrics highlight opportunities for property professionals in the UK

Our latest rental affordability analysis shows how we use highly localised affordability metrics to identify market opportunities.

Key findings:

• 21% of UK renting households spend more than 40% of their gross income on rent.  
• 24% of UK renting households spend less than 20% of their gross income on rent.
• Affordability metrics can identify areas under housing stress and areas with rental potential, to align product market fit.
• A rental household with an income of between £50,000 and £75,000 spends an average of 29% of its income on rent in Brighton and 21% in Leeds.