Access instant analytics, market insights & renter demographics
Built for BTR investors, developers and policy-makers, Market Analyser delivers instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics. Explore affordability metrics, sales & rental analytics, local reports and more – all in one easy-to-use platform.

Access instant analytics, market insights & renter demographics
Built for BTR investors, developers and policy-makers, Market Analyser delivers instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics. Explore affordability metrics, sales & rental analytics, local reports and more – all in one easy-to-use platform.

Access instant analytics, market insights & renter demographics
Built for BTR investors, developers and policy-makers, Market Analyser delivers instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics. Explore affordability metrics, sales & rental analytics, local reports and more – all in one easy-to-use platform.





































Analytics to support portfolio strategy, identify target locations and underwrite rental values in BTR
Analytics to support portfolio strategy, identify target locations and underwrite rental values in BTR
Analytics to support portfolio strategy, identify target locations and underwrite rental values in BTR

Evaluate opportunities
Quickly assess an opportunity. Instantly view affordability metrics, rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.

Evaluate opportunities
Quickly assess an opportunity. Instantly view affordability metrics, rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.

Evaluate opportunities
Quickly assess an opportunity. Instantly view affordability metrics, rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.
Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any local area. Gather evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.


Monitor portfolios
Benchmark your portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.
Consultancy services
Our team of analysts undertake bespoke commissions for more in-depth studies including Rental Potential and Market Profiles. Our City Model is designed to guide portfolio strategy by ranking locations according to their potential for rental performance. It is based on around 40 housing, economic and demographic data variables.


Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any local area. Gather evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.

Monitor portfolios
Benchmark your portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.

Consultancy services
Our team of analysts undertake bespoke commissions for more in-depth studies including Rental Potential and Market Profiles. Our City Model is designed to guide portfolio strategy by ranking locations according to their potential for rental performance. It is based on around 40 housing, economic and demographic data variables.
Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any local area. Gather evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.


Monitor portfolios
Benchmark your portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.
Consultancy services
Our team of analysts undertake bespoke commissions for more in-depth studies including Rental Potential and Market Profiles. Our City Model is designed to guide portfolio strategy by ranking locations according to their potential for rental performance. It is based on around 40 housing, economic and demographic data variables.

The Rental Market Analytics dataset —10 years of transaction history
7.8 million lines of data
50,000 new lines of data per month
Achieved rents and asking rents
Around 50% of all achieved rents and full coverage of asking rents
Age, income, affordability, employment
Demographics at renter and household level
The Rental Market Analytics dataset —10 years of transaction history
7.8 million lines of data
50,000 new lines of data per month
Achieved rents and asking rents
Around 50% of all achieved rents and full coverage of asking rents
Age, income, affordability, employment
Demographics at renter and household level
The Rental Market Analytics dataset —10 years of transaction history
7.8 million lines of data
50,000 new lines of data per month
Achieved rents and asking rents
Around 50% of all achieved rents and full coverage of asking rents
Age, income, affordability, employment
Demographics at renter and household level
Insightful content and news articles powered by Market Analyser
Insightful content and news articles powered by Market Analyser
Insightful content and news articles powered by Market Analyser
Affordability tracker
Our monthly UK Affordability Tracker, published by the Office for National Statistics and regularly featured in the FT and BBC monitors trends in average affordability.


7 perspectives on rental affordability
Market Analyser users can analyse affordability for any local market in the UK. To put it to the test, we've explored how Affordability Ratios vary with income, location and time.
In the press | BBC - Families forced into smaller homes
In collaboration with the BBC's data journalist team, we provided an analysis of the rental market for families. It showed how the average size of a home has shrunk over the past three years as rents have risen. Accurate data, thoughtful insight, and balanced reporting are critical when the pressing need for more homes in the UK is under such scrutiny.


The UK rental market in 10 charts
Our latest analysis paints a detailed picture of the private rental market in the UK. The findings provide a comprehensive overview of the sector, highlighting who rents, what type of properties they are renting, how much they pay, and much more.

Affordability tracker
Our monthly UK Affordability Tracker, published by the Office for National Statistics and regularly featured in the FT and BBC monitors trends in average affordability.

7 perspectives on rental affordability
Market Analyser users can analyse affordability for any local market in the UK. To put it to the test, we've explored how Affordability Ratios vary with income, location and time.

In the press | BBC - Families forced into smaller homes
In collaboration with the BBC's data journalist team, we provided an analysis of the rental market for families. It showed how the average size of a home has shrunk over the past three years as rents have risen. Accurate data, thoughtful insight, and balanced reporting are critical when the pressing need for more homes in the UK is under such scrutiny.

The UK rental market in 10 charts
Our latest analysis paints a detailed picture of the private rental market in the UK. The findings provide a comprehensive overview of the sector, highlighting who rents, what type of properties they are renting, how much they pay, and much more.
Affordability tracker
Our monthly UK Affordability Tracker, published by the Office for National Statistics and regularly featured in the FT and BBC monitors trends in average affordability.


7 perspectives on rental affordability
Market Analyser users can analyse affordability for any local market in the UK. To put it to the test, we've explored how Affordability Ratios vary with income, location and time.
In the press | BBC - Families forced into smaller homes
In collaboration with the BBC's data journalist team, we provided an analysis of the rental market for families. It showed how the average size of a home has shrunk over the past three years as rents have risen. Accurate data, thoughtful insight, and balanced reporting are critical when the pressing need for more homes in the UK is under such scrutiny.


The UK rental market in 10 charts
Our latest analysis paints a detailed picture of the private rental market in the UK. The findings provide a comprehensive overview of the sector, highlighting who rents, what type of properties they are renting, how much they pay, and much more.
Find out more about Market Analyser
Whether you’d like a quick chat, a discovery call or just have a query, we’re here to help. Get in touch using this form.
Find out more about Market Analyser
Whether you’d like a quick chat, a discovery call or just have a query, we’re here to help. Get in touch using this form.
Find out more about Market Analyser
Whether you’d like a quick chat, a discovery call or just have a query, we’re here to help. Get in touch using this form.
© 2016–2025 All rights reserved.
© 2016–2025 All rights reserved.
© 2016–2025 All rights reserved.
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