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In a sector as competitive as real estate, it is necessary to adopt a solid digital marketing strategy to establish real estate branding in your market. This will help you convert leads into clients and show your leadership position as a real estate business.
To adopt a straightforward digital approach that has a real impact on your brokerage business, Franck Gonzalez, real estate specialist and Head of Sales at Conseiller Influent, believes there is one key aspect to differentiating yourself: personal branding. One that is too often mistakenly neglected or even ignored.
In a sector as competitive as real estate, it is necessary to adopt a solid digital marketing strategy to establish real estate branding in your market. This will help you convert leads into clients and show your leadership position as a real estate business.
To adopt a straightforward digital approach that has a real impact on your brokerage business, Franck Gonzalez, real estate specialist and Head of Sales at Conseiller Influent, believes there is one key aspect to differentiating yourself: personal branding. One that is too often mistakenly neglected or even ignored.
In a sector as competitive as real estate, it is necessary to adopt a solid digital marketing strategy to establish real estate branding in your market. This will help you convert leads into clients and show your leadership position as a real estate business.
To adopt a straightforward digital approach that has a real impact on your brokerage business, Franck Gonzalez, real estate specialist and Head of Sales at Conseiller Influent, believes there is one key aspect to differentiating yourself: personal branding. One that is too often mistakenly neglected or even ignored.
Ebooks & WHITEPAPERS
Get more sales mandates by transforming your customer journey
Ebooks & WHITEPAPERS
Get more sales mandates by transforming your customer journey
Ebooks & WHITEPAPERS
Get more sales mandates by transforming your customer journey
Some examples of differentiating factors are: the way you communicate, the way you dress, your visual identity, your speciality, etc.
Some examples of differentiating factors are: the way you communicate, the way you dress, your visual identity, your speciality, etc.
Some examples of differentiating factors are: the way you communicate, the way you dress, your visual identity, your speciality, etc.
Here is a specific example of a strong real estate agent branding: a real estate agent in Calgary, Canada, calls himself "the purple realtor", going so far as to paint his car in his brand colours. Thanks to this differentiating factor and communicating intelligently on social media, he builds a strong and positive brand identity. Once you have identified this differentiating factor, you must share it to stand out.
Video content is at the heart of your real estate agency's online presence
It would be best to go beyond simply creating social media posts for Facebook, Instagram, LinkedIn, and Twitter to communicate effectively. Video content is now at the heart of a successful real estate branding strategy. It is the medium that generates the most engagement with a community, with 30% more interactions than a photo and twice as many shares. Mark Zuckerberg himself considers video to be a "megatrend". Today, video is a way to demonstrate your authenticity, show your uniqueness and stand out. It is a tool for initiating a relationship and helps create a meaningful connection with your audience.
While Google is now the most popular search engine, YouTube is a close second. For this reason, Google highlights the results that match a given search and displays relevant videos. For that reason, high rankings on YouTube can help you appear in top Google results, providing a superb opportunity as it is challenging to achieve these results through SEO (search engine optimisation).
One of the members of the Conseiller Influent private club describes his experience of using video as a real estate agent as follows:
Here is a specific example of a strong real estate agent branding: a real estate agent in Calgary, Canada, calls himself "the purple realtor", going so far as to paint his car in his brand colours. Thanks to this differentiating factor and communicating intelligently on social media, he builds a strong and positive brand identity. Once you have identified this differentiating factor, you must share it to stand out.
Video content is at the heart of your real estate agency's online presence
It would be best to go beyond simply creating social media posts for Facebook, Instagram, LinkedIn, and Twitter to communicate effectively. Video content is now at the heart of a successful real estate branding strategy. It is the medium that generates the most engagement with a community, with 30% more interactions than a photo and twice as many shares. Mark Zuckerberg himself considers video to be a "megatrend". Today, video is a way to demonstrate your authenticity, show your uniqueness and stand out. It is a tool for initiating a relationship and helps create a meaningful connection with your audience.
While Google is now the most popular search engine, YouTube is a close second. For this reason, Google highlights the results that match a given search and displays relevant videos. For that reason, high rankings on YouTube can help you appear in top Google results, providing a superb opportunity as it is challenging to achieve these results through SEO (search engine optimisation).
One of the members of the Conseiller Influent private club describes his experience of using video as a real estate agent as follows:
Here is a specific example of a strong real estate agent branding: a real estate agent in Calgary, Canada, calls himself "the purple realtor", going so far as to paint his car in his brand colours. Thanks to this differentiating factor and communicating intelligently on social media, he builds a strong and positive brand identity. Once you have identified this differentiating factor, you must share it to stand out.
Video content is at the heart of your real estate agency's online presence
It would be best to go beyond simply creating social media posts for Facebook, Instagram, LinkedIn, and Twitter to communicate effectively. Video content is now at the heart of a successful real estate branding strategy. It is the medium that generates the most engagement with a community, with 30% more interactions than a photo and twice as many shares. Mark Zuckerberg himself considers video to be a "megatrend". Today, video is a way to demonstrate your authenticity, show your uniqueness and stand out. It is a tool for initiating a relationship and helps create a meaningful connection with your audience.
While Google is now the most popular search engine, YouTube is a close second. For this reason, Google highlights the results that match a given search and displays relevant videos. For that reason, high rankings on YouTube can help you appear in top Google results, providing a superb opportunity as it is challenging to achieve these results through SEO (search engine optimisation).
One of the members of the Conseiller Influent private club describes his experience of using video as a real estate agent as follows:
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