Property Academy Home Moving Trends survey 2024: 5 key takeaways for estate agents
Best Practices & Trends
Published by
PriceHubble
-
14 Jan 2025
Property Academy Home Moving Trends survey 2024: 5 key takeaways for estate agents
Best Practices & Trends
Published by
PriceHubble
-
14 Jan 2025
Property Academy Home Moving Trends survey 2024: 5 key takeaways for estate agents
Best Practices & Trends
Published by
PriceHubble
-
14 Jan 2025
The results from the 2024 Property Academy Home Moving Trends, Landlord and Renter surveys are out. Now in its 18th year, the survey is the largest and longest-running of its type. This year, over 12,000 people took part across the three surveys, eliciting responses which provide a finger-on-the-pulse of the UK residential property market.
It was our pleasure to provide all of the analysis for the surveys again. In what is always one of our highlights of the year, we have analysed, interpreted and provided insights from an enormous set of data. Not only that, but we have provided clear and useful ideas for estate agents and property professionals from the findings that will help shape business strategies in 2025.
The results from the 2024 Property Academy Home Moving Trends, Landlord and Renter surveys are out. Now in its 18th year, the survey is the largest and longest-running of its type. This year, over 12,000 people took part across the three surveys, eliciting responses which provide a finger-on-the-pulse of the UK residential property market.
It was our pleasure to provide all of the analysis for the surveys again. In what is always one of our highlights of the year, we have analysed, interpreted and provided insights from an enormous set of data. Not only that, but we have provided clear and useful ideas for estate agents and property professionals from the findings that will help shape business strategies in 2025.
The results from the 2024 Property Academy Home Moving Trends, Landlord and Renter surveys are out. Now in its 18th year, the survey is the largest and longest-running of its type. This year, over 12,000 people took part across the three surveys, eliciting responses which provide a finger-on-the-pulse of the UK residential property market.
It was our pleasure to provide all of the analysis for the surveys again. In what is always one of our highlights of the year, we have analysed, interpreted and provided insights from an enormous set of data. Not only that, but we have provided clear and useful ideas for estate agents and property professionals from the findings that will help shape business strategies in 2025.
Research
Is it more affordable to rent or buy a home in the UK?
Research
Is it more affordable to rent or buy a home in the UK?
Research
Is it more affordable to rent or buy a home in the UK?
3. Lead from the front with Material Information
The stats: 20% of vendors changed agents during the sales process, with 19% blaming a lack of communication.
The actions: the home buying and selling process has become increasingly cumbersome. One in four home movers surveyed had experienced issues with the chain and it has been creeping up year after year. Great communication is essential but providing Material Information up front also puts agents in the driving seat. Several suppliers provide the majority of Material Information, well-presented and automated, including PriceHubble.
4. Never lose touch with past customers
The stats: 82% of people would recommend their agent to a friend or colleague.
The actions: your past customers are your best influencers so make sure you stay in frequent contact to remind them about you, and ensure they keep up the praise. There are lots of ways of staying in touch but try to make the messaging as useful as possible. For example, if you helped somebody buy their property, there couldn't be a more relevant way of keeping the conversation going than letting them know the ongoing value of their home, and others like it.
5. Proactively build your pipeline by knowing which properties will come on the market next
The stats: 56% of respondents to the survey said they planned to own their home for over 10 years, rising to 64% for first-time buyers.
The actions: many people are planning to stay in their homes for a long time, meaning they might not be a repeat customer any time soon. To keep your pipeline topped up, get ahead of the game. ‘Not Yet on The Market’ tools, like the one that we offer at PriceHubble, identify key triggers which tell us which properties are likely to come on to the market and when, as well as those which aren’t.
Access the rest of the valuable findings from the survey
We highly recommend ordering a copy of the full findings from the survey. To find out more, visit propertyacademy.co.uk/services/surveys or contact danielle@propertyacademy.co.uk.
We have a range of property data solutions designed to help property professionals acquire, convert and nurture customers. Learn more:
3. Lead from the front with Material Information
The stats: 20% of vendors changed agents during the sales process, with 19% blaming a lack of communication.
The actions: the home buying and selling process has become increasingly cumbersome. One in four home movers surveyed had experienced issues with the chain and it has been creeping up year after year. Great communication is essential but providing Material Information up front also puts agents in the driving seat. Several suppliers provide the majority of Material Information, well-presented and automated, including PriceHubble.
4. Never lose touch with past customers
The stats: 82% of people would recommend their agent to a friend or colleague.
The actions: your past customers are your best influencers so make sure you stay in frequent contact to remind them about you, and ensure they keep up the praise. There are lots of ways of staying in touch but try to make the messaging as useful as possible. For example, if you helped somebody buy their property, there couldn't be a more relevant way of keeping the conversation going than letting them know the ongoing value of their home, and others like it.
5. Proactively build your pipeline by knowing which properties will come on the market next
The stats: 56% of respondents to the survey said they planned to own their home for over 10 years, rising to 64% for first-time buyers.
The actions: many people are planning to stay in their homes for a long time, meaning they might not be a repeat customer any time soon. To keep your pipeline topped up, get ahead of the game. ‘Not Yet on The Market’ tools, like the one that we offer at PriceHubble, identify key triggers which tell us which properties are likely to come on to the market and when, as well as those which aren’t.
Access the rest of the valuable findings from the survey
We highly recommend ordering a copy of the full findings from the survey. To find out more, visit propertyacademy.co.uk/services/surveys or contact danielle@propertyacademy.co.uk.
We have a range of property data solutions designed to help property professionals acquire, convert and nurture customers. Learn more:
3. Lead from the front with Material Information
The stats: 20% of vendors changed agents during the sales process, with 19% blaming a lack of communication.
The actions: the home buying and selling process has become increasingly cumbersome. One in four home movers surveyed had experienced issues with the chain and it has been creeping up year after year. Great communication is essential but providing Material Information up front also puts agents in the driving seat. Several suppliers provide the majority of Material Information, well-presented and automated, including PriceHubble.
4. Never lose touch with past customers
The stats: 82% of people would recommend their agent to a friend or colleague.
The actions: your past customers are your best influencers so make sure you stay in frequent contact to remind them about you, and ensure they keep up the praise. There are lots of ways of staying in touch but try to make the messaging as useful as possible. For example, if you helped somebody buy their property, there couldn't be a more relevant way of keeping the conversation going than letting them know the ongoing value of their home, and others like it.
5. Proactively build your pipeline by knowing which properties will come on the market next
The stats: 56% of respondents to the survey said they planned to own their home for over 10 years, rising to 64% for first-time buyers.
The actions: many people are planning to stay in their homes for a long time, meaning they might not be a repeat customer any time soon. To keep your pipeline topped up, get ahead of the game. ‘Not Yet on The Market’ tools, like the one that we offer at PriceHubble, identify key triggers which tell us which properties are likely to come on to the market and when, as well as those which aren’t.
Access the rest of the valuable findings from the survey
We highly recommend ordering a copy of the full findings from the survey. To find out more, visit propertyacademy.co.uk/services/surveys or contact danielle@propertyacademy.co.uk.
We have a range of property data solutions designed to help property professionals acquire, convert and nurture customers. Learn more:
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