Analytics to support portfolio strategy, identify target locations and underwrite rental values in BTR
Get instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics. Affordability metrics, sales and rental analytics, in-depth local reports and much more, all in one easy-to-use platform.
Evaluate opportunities
Quickly assess an opportunity. Instantly view affordability metrics, rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.
No more scattered sources: all the data you need in one single easy-to-use platform.
Includes Dataloft Rental Market Analytics, the UK’s most comprehensive source of achieved rents and renter demographics.
Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any local area. Gather evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.
Assess rental potential using achieved rents
Evaluate affordability and income profiles
Benchmark performance across portfolios
Use achieved rent data to evidence rent increases
Monitor portfolios
Benchmark your portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.
Consultancy services
Our team of analysts undertake bespoke commissions for more in-depth studies including Rental Potential and Market Profiles. Our City Model is designed to guide portfolio strategy by ranking locations according to their potential for rental performance. It is based on around 40 housing, economic and demographic data variables.
PriceHubble's monthly tracker: ONS-trusted renter affordability data
Our renter affordability tracker measures the proportion of gross income spent on rent for new lets across the UK. The data is trusted by the Office for National Statistics and published within its official statistics, providing a consistent view of rent-to-income ratios and affordability dynamics for new tenancies.
By monitoring how rental prices relate to income, the tracker highlights emerging affordability pressures and changing market conditions. These insights help professionals better understand renter constraints, evaluate market sustainability and interpret rent price trends beyond headline figures.
Leverage Market Analyser to access up-to-date, reliable rental market data to optimise your portfolio strategy, identify target locations, underwrite rental values, and much more.
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