The modern tech scene is structured and built around collaboration. The ecosystem thrives on cocreation much to the extent that design is no longer considered as «nice to have» or a delayed intervention for beautification. Likewise, addressing a business or market challenge only through the lens of technology no longer delivers enduring or viable solutions.
Providing valuable expertise to the team and the company results in usable and impactful products for the end-user. The designer's role to join the business, technology and user needs is as crucial as the keystone in an archway.
The product designer is responsible for the process of creating a product or a feature beginning with defining the problem of real users followed by imagining possible solutions. A good example of adding a new feature to an existing product could be inserting shopping onto Instagram or the possibility to learn courses on LinkedIn.
As you can imagine, week after week, the system increases in complexity. That is why keeping things simple for the user is one of the primary goals of product designers. Assessing how the product works and proposing improvements is a constant endeavor.
How does a workweek look like for a designer at a PropTech start-up or any other tech ecosystem?