How lead generation tools benefit real estate professionals - and how to make them work
Lead generation tools have become an invaluable element of any marketing strategy. They make it easy for you as a real estate agent to get new leads, whether they are homebuyers or looking to sell.
The most popular in the market are widgets (embedded on your website) that provide free property valuations as a means to identify potential sellers. In return for leaving their phone number and other contact information, homeowners receive an immediate, realistic price range of the property they’re looking to sell.
As both communication and consumer decisions shift further into the digital realm, it's more important to reach potential clients where they look for information - on their devices.