Generating new leads can be expensive and hard work
Most advisors don’t rely on repeat business and instead invest the lion’s share of their lead gen budget on the acquisition of new leads. On top of that, once those prospects come in, turning them into mandates is hard work.
Your existing contacts are a new business gold mineInstead of allocating all your time and money into the acquisition of new leads, shift your focus to your existing client base. Why? Because 68% of sellers find their realtor through referrals. So, keeping your customers engaged should be a top priority.
Nurture and re-engage your contacts with Property TrackerTurn property into a key touchpoint –– send updates and detailed reports about property showing: changes in value, developments in the neighbourhood and more. Property Tracker will help you build a constant stream of hyper-relevant property-related content that can be personalised and then used to nurture your contact base.
Great functionality for you to leverage
Property is a key touchpointBecause it’s relevant. Home equity makes up the bulk of most peoples personal wealth. It is also the asset your clients are most connected to. Finding new ways to leverage this will help you stay relevant. Using property to stay in touch will provide valuable after-service to your past clients while also positioning you as the go-to trusted advisor.
Start winning more business today!
Get in touch with us for a walk-through of Property Tracker and find out how can trigger more repeat/referral business.