Why did we add the virtual tour link to Property Advisor?
A primary use case for creating snappy property reports is to conduct an accurate property valuation and then create a stunning collateral that can be delivered to potential sellers. The aim: to convince them of your expertise and win a new mandate. Bearing this in mind, we know that they wouldn’t necessarily be interested in seeing a virtual tour of their own house. So, this update is not for that use case.
However, a growing number of our customers use the very same collateral to show off mandated properties to potential buyers. That’s the use case we are serving with the nifty virtual tour update. It’s also the reason why our virtual tour buttons appear in both shared dossiers and property pages.
If you haven’t already, check out the blog post we wrote that covers the latest update to property pages
To make the most out of this feature, we recommend the following:
- Only add virtual tour links to properties that you are mandated to sell. (You can always create a dossier and then add in a virtual tour link later).
- Share those properties (with a virtual tour link) with prospective buyers directly as a property page or as a shared dossier. (Don’t forget to include a link to lead generator as most buyers are also prospective sellers who may want a property valuation too)
- Get more views and exposure by sharing the property page on social media (Property pages are great for social media sharing as they are formatted for sharing, they have great social media snippets and ample CTA opportunities).
That’s all on virtual tours today but please keep an eye on our blog for more updates. Don’t forget that we’d love your feedback - don’t forget to let us know what you think.