Inflation, rising interest rates and other factors have significantly impacted the real estate market, consequently affecting real estate agents’ activities around their real estate customer journey. Today, these challenges have created an environment where real estate agents must differentiate themselves from the competition to ensure business continuity. To address this pressing need, many realtors have turned to real estate marketing and intensified their efforts in building an effective digital real estate customer journey.
Recognising the limitations of previous unidirectional funnels, real estate agents have realised the need for adaptation to digital transformation. Additionally, they have acknowledged the importance of addressing changing consumer habits and expectations. Therefore, they have embraced a new approach to meet these challenges head-on.
By focusing on acquiring, converting, and retaining customers through online methods, you can increase the likelihood that your prospects turn into mandates. Discover the transformation of the real estate customer journey and learn how to navigate its new challenges to achieve greater sales success.