Lead generation tools have become an invaluable element of any digital marketing strategy for realtors. They are now the answer to the question of how to get leads in real estate and drive new business.
The most popular in the market are widgets (embedded on your website) that provide free property valuations to identify potential (first-time) sellers. In return for leaving their phone number and other contact information, homeowners receive an immediate, realistic price range of the property they’re looking to sell.
In the face of changing demographics, where both communication and consumer decisions shift further into the digital realm, it's more important to reach out to potential clients where they look for information – on their devices.