Digital Tools for Real Estate Agents: 5 Smart Tech Tips

Streamline your workflow and impress your clients with these useful tools

Digitalisation has become an integral part of the real estate business. From the first time you get in touch with potential clients, all the way to the electronic signature under the contract - almost every step of real estate marketing relies on smartphones and computers. Clients' expectations in this area have grown accordingly. How attractive your services look on- and offline has a crucial impact on whether sellers and home buyers choose to trust you with their real estate transaction.

Smart apps, websites and management software help you create an efficient, inviting digital space with real-world benefits for your clients. A wide range of products is available for you to choose from. The very best tools allow you to steer the process of online marketing in real estate more smoothly and comfortably, and leave the same impression with your clients. Proptechs, short for property technology, are even specifically designed to serve real estate markets. In this article, we have compiled a curated list of the most useful apps and digital tools in five areas essential for realtors.

1. Build your online presence and implement marketing measures

First impressions count, especially in the early stages of client acquisition. By building a professional online presence through your website and social media, you can strengthen your brand image and build trust.

You might already be working with some form of content management system to update and manage your website. Most websites make use of Wordpress, Joomla or one of their competitors.

Building on this foundation, digital marketing automation tools help you to take charge of brand messaging, for example through email marketing campaigns. The Mailchimp platform allows you to effortlessly deliver such email campaigns and implement cross-platform strategies. Other web applications like later.com focus on social media management, allowing you to plan content in advance and schedule posts to be published.

Our recommendation: Canva

This tool for (real estate) branding and graphic design makes consistent and professional brand presentation easy. Simply choose the required format, such as flyer or Instagram post, choose from the premade templates and add in your content. With frequent use, an upgrade from free access to paid version might be worth considering.

2. Take charge of lead generation

One of the most successful strategies for generating qualified leads is to offer them a free property valuation. In exchange for providing them with a first sale or rental price range within a few clicks, you get their contact information.

Our recommendation: PriceHubble’s Lead Generator

PriceHubble’s tool for lead generation is a digital solution designed specifically for real estate professionals. As a widget, it can be added to your real estate website within a few clicks.

How it works: website visitors fill out their contact details as well as some basic information on the property they wish to value. Within a few seconds, they get a price range via email, and you receive your new lead's contact information.

3. Lead capture and nurturing

Good realtors know that their success greatly relies on their ability to communicate well and effectively. CRM software lets you time this communication perfectly and thus holds a vital place in transaction management. Customer relationship management solutions are ideal for lead capture and planning further steps in nurturing the client relationship.

Getting used to a CRM system might require some adjustment, but by simplifying your processes, they can save you a lot of time in the long run. For example, Salesforce, the market leader in CRM, advertises its various services packages and functions to be scalable to enterprises of any size.

Our recommendation: onOffice

This slightly more niche provider also focuses specifically on real estate markets. Its functionalities are user-friendly and perfectly adapted to realtor needs. For example, client info is conveniently connected to property databases.

4. Lead conversion

This stage is where your knowledge and experience come into full effect. You will need to efficiently advise and consult your potential customers in order to convince them to work with you. At this stage, various digital tools can make your job easier.

We recommend looking into specialised software for virtual tours. Matterport, for example, lets floor plans come to life by creating immersive virtual tours for potential buyers. However, it might require investing in a compatible 3D camera to achieve high-quality results. Competitor Ogulu even allows for touch-ups through digital staging.

At this stage, providing your potential customer with comprehensive information on their property will make a real difference. By giving them reliable, up-to-date data and providing them with a relevant market analysis on their property, you are positioning yourself as a trusted partner for everything real estate and can therefore increase your number of listings.

Our recommendation: Property Advisor

PriceHubble’s Property Advisor helps real estate professionals advise customers or prospects on their property value and gives them insights into recent market trends. It helps real estate professionals to build trust and showcase their expertise and knowledge about a specific property or location.

It is based on a very large and continually updated database of information on the real estate market in key European locations. With just a few clicks, you can access this database to create a comprehensive, highly accurate real estate valuation report to be sent to potential sellers. It includes a market and location analysis, sales and rental price estimates, comparable properties as well as trends and expected developments for the area.

Through its professional and user-friendly interface, the tool delivers valuable information on property prices and their determining factors for you and your clients, with relatively little effort. Additionally, the design can be personalised to fit your individual branding.

5. Foster client retention and reactivation

Not every client may be ready to make an immediate decision regarding selling their property. Or you might want to stay in touch with former clients to assist them in their next property transaction. The right tools let you generate and share useful information with prospects or existing customers, on a regular basis and in an automated way.

Our recommendation: Property Tracker

PriceHubble’s Property Tracker helps you to keep your clients up-to-date on any changes in their properties’ value. Using this type of information for real estate prospecting helps you stay top of mind and increase your chances of generating new leads out of your existing contacts.

Try it out

In today's increasingly digitalised world, knowing how to choose and leverage real estate digital tools is paramount. These tech tools allow real estate agents across Europe to fully serve their clients’ needs and facilitate real estate transactions smoothly and successfully.

To determine which tools are the best and most effective for your purposes, don’t hesitate to simply give them a try. Use free versions and trial periods, and ask your staff for their opinions. You will then be in the best position to judge which tools actually make your job easier and benefit your clients. This will help your agency connect with clients and thrive in your market long term.

Contact us if you would like to start a free 14-day trial of our different tools.