Create a real estate SEO action plan to boost your real estate website and lead generation
For many real estate companies, SEO offers the ability to be found by potential clients in a way that’s more affordable than any other form of advertising or real estate marketing. However, building an SEO strategy for your real estate agency is not a one-time job. It requires time and patience, as well as a plan to execute the process.
Our last article provided an overview of four areas of basic SEO for realtors and real estate SEO tips. This article will outline six steps to building your own strategy to streamline SEO efforts for your real estate business. The goal is to help you understand what’s involved in setting up a sound, effective and measurable plan which can boost your search engine rankings and increase organic traffic to your website - while at the same time improving conversion rates.
Step 1: SEO and Website Audit
Before implementing an SEO strategy, you need to take stock of your homepage and how it is viewed by search algorithms. A good place to start is by performing a full audit on your web pages (or hiring someone who can).
There are plenty of excellent tools available online that provide valuable information about where your website stands. Some examples are:
These tools vary in price from free or very low-cost options such as Neil Patel's Free SEO Checker, all the way up to paid tools like SEMrush with pricing plans ranging between €25-€200 per month.
Your goal in this step is to identify areas of improvement, so it becomes easier to build and execute a targeted plan later on.